Thu, 25 Oct 2018
Here are five personalisation tactics written in collaboration with SA’s largest payment gateway, PayU, that you can implement into your sales strategy.
Developing the right personalisation processes will prove that your eCommerce website has mastered the art of delivering value to your customers.
We all know that feeling of walking into a shop and the sales assistant remembers what size shoe you’re wearing, or the waitress at your favourite restaurant already knows what type of sandwich you’re going to order.
If you’re in the eCommerce business, it’s crucial that you also relate to and value each customer in order to reinforce their loyalty to your brand. For an online merchant, this means guiding your audience through the entire shopping journey while helping them to find products based on their unique needs.
One study has revealed that consumers want online brands to understand their individual browsing habits by offering customised product suggestions, marketing messages and online experiences in line with their shopping behaviour.
Whether a customer is just browsing a specific product page or placing items in their cart, they divulge their interests and preferences to you. With this information at your disposal, you can suggest other products they might want to buy and save them the time and effort it takes to find a suitable product.
For example, you could show Featured Products and Bestsellers on your landing page. If they are trending products, chances are that the visitor came to your site looking for them specifically. Or, after a customer placed a product in their virtual basket, why not recommend a complementary product – yes, sometimes they forget the batteries.
Product recommendations run on information-filtering software that draws on algorithms and data from past sessions to display related merchandise to a shopper. When merchants do product recommendations well, they can lead to a significant increase in conversions and a site’s profitability.
Personalised order delivery dates
Shipping is a key influencer in customers’ purchase decisions, yet many eCommerce stores still fail to meet customers’ demands for flexible delivery options. While faster or same-day shipping has sort of become the new standard for eCommerce order deliveries, there is a possibility that customers may not be available to receive their package on the delivery date set by the eCommerce store and courier.
Instead of just offering standard delivery within five working days, why not let customers choose their own delivery date and time when they make a purchase? The best way to achieve this is by installing a Delivery Date Scheduler plugin. This option would especially be useful to customers who frequently travel for work and may not be home in the days after they have placed an order online. This level of certainty that their package will not be left on the doorstep has the power of persuasion – the customer is more likely to make a purchase when they know they can plan around a delivery date that fits them.
Add a personal touch to your emails
Email marketing presents an excellent opportunity for brands to connect personally with customers. A [...]